Elon Musk is an automotive pioneer. CEO of Tesla, SpaceX, and The Boring Company, among other ventures, Mr. Musk has used all of his positions as a Silicon Valley businessman to transform the car business.
Mr. Musk has focused on modernizing the car business by creating all-electric cars and running them through innovative technologies. For instance, Tesla began selling its cars sans steering wheel and horn to give customers greater choice. As part of the company’s Gen3 electric car initiative, Tesla included the Model 3 with an innovative autopilot system that helps drivers avoid obstacles on the road and detects speed limit signs and traffic lights. Tesla customers could make calls using their cars’ microphones and use their handsets as steering wheels — all without a driver’s license or insurance.
The car company has also been selling electric power packs for two decades, making batteries for the home and business. From electric cars to batteries, Mr. Musk is the leader in new technologies. In an interview with The Washington Post, Mr. Musk admitted that he loves car design, too. When Mr. Musk founded Tesla in 2003, he realized the dilemma that old car companies faced: a scarce supply of cars for sale, combined with a dwindling desire for the vehicles. At his company, he argued, the goal was to satisfy both: “it was really to produce an object that people would want more than anything else in the world.”
However, it wasn’t until 2015 that Tesla could offer a car that powered by the sun instead of batteries. This enabled Mr. Musk to charge the battery packs at night and sell them to consumers during the day.
With the Model 3, which went on sale in 2016, customers could select an affordable self-driving car. The car included the requisite autopilot and its battery packs with an added charge-efficiency feature to maximize charging. The autopilot has already been installed in a large number of Tesla cars. Mr. Musk explained that his vision is to create “something where cars might not be an old and dusty thing in the garage.”