Say goodbye to the photo you took with your phone and posted to Twitter

There’s now a new rule on Twitter. Kind of.

The site, one of the biggest social media platforms in the world, has introduced a new policy that allows Twitter to ban images from the app that contain photos of people without their permission.

“Sometimes, your photos or videos can be shared without your permission,” the policy reads. “To avoid these types of situations, you may find that Twitter or our partners may prevent you from posting photos or videos of others. We may also limit access to content that is part of an account or that is yours in aggregate (or usernames and follower counts) by limiting the adornment of accounts on Twitter. You may be able to access your Content if you can confirm that Twitter does not own the Content. If you are one of the many people whose Content is shown without your permission, you have the ability to revoke Twitter’s rights to that Content. Likewise, if you believe you’ve been wrongly served with ads on Twitter, you have the ability to inform Twitter of this error and have your ads removed.”

Twitter clarified that removing images from its platform requires “a legitimate reason,” and that non-blocking “features” on Twitter “do not allow other third parties to ‘value’ the content that you post in a way that is different from the way you intended for it to be used.”

The change comes a year after Twitter won $1.7 billion worth of fines from Facebook after it admitted that its site had mistakenly helped Trump’s 2016 campaign in its effort to boost his ballot totals. Now, Twitter is becoming more of a guardian of digital culture than ever.

The Associated Press contributed to this report.

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